We’ve Moved!

November 15, 2010

I’ve moved to MelissaSmich.com

We’ve outgrown our fishbowl and have moved to a self-hosted blog!

You can now find me at MelissaSmich.com

Hope you can join me as I continue my journey through life, liberty and social media 🙂


Worth Reading: Making Customers Attack

October 6, 2010

Mitch Joel just wrote an interesting blog post that I think is really worth reading: Making Customers Attack

I recently wrote a post called Twitter Brand Bounty Hunters about how people should respond to brand bullying and negative comments — if at all, with a Price Chopper communication fail as the example. Mitch Joel’s article is quite relevant to that and touches upon the new discussion we should be having: whether to respond to negative comments on social media channels at all. Read the rest of this entry »

Exciting News and Big Moves

October 5, 2010

What are you thankful for this week leading up to Thanksgiving?

I’m thankful for a lot — as there are a lot of big moves and changes in the world of smichm… so I figure I’ll fill you in with one blog post!

New Career

I will be starting a new career with Strategic Objectives, a Toronto PR agency, next week. I am very excited to join their amazing team and to work on some challenging projects with some of the world’s leading consumer and lifestyle brands. It will be a learning curve, but I am up for the challenge and know I will have a wonderful support system within the agency. Read the rest of this entry »

Virgin America Invades Nuit Blanche Toronto

October 2, 2010

Virgin America’s Toronto Provocateur contest comes to its finale tonight as the top three contestants battle it out across the streets of Toronto during Nuit Blanche.

Melissa Smich has teamed up with a performance art installation group, Company Blonde, to provoke your thoughts and wonder, followed by a a free flight give-away with Virgin America — with respect to the artists and spirit of Nuit Blanche.

Please join us as we cause some noise and excitement, and get you to dance your way to a free flight on the sexiest airline.

Time: 10:57 p.m. sharp

Date: Saturday October 2nd, 2010

Location: Trinity Bellwoods Park, Back Baseball Diamond. Queen Street West at Crawford.


For more Information, please contact Melissa Smich, smich.m@gmail.com

Nuit Blanche: Final Virgin America Provocateur Showdown

September 30, 2010

As you may have heard, the final showdown happens Nuit Blanche. All three competitors will meet the Virgin America reps then split up and do their own thing representing the Virgin brand to their best ability and putting it on film. I’ve organized a fun surprise for everyone to show off my skills and ability to rock the night. Competition beware, smichm is here and not about to go out without a fight. Read the rest of this entry »

Twitter Brand Bully Bounty Hunters

September 27, 2010

See no evil, hear no evil, tweet no evil.

I’ve been sitting on this post since last week but found myself too busy to stomp it out. Unfortunately/fortunately, my body is demanding rest with this disgusting cold that’s going around… So, here’s the post.

Last week I came across an interesting blog post about a Price Chopper (PC) communications fail that made its way into various news sources.

Essentially, a regular shopper with no professional affiliation to Price Chopper or its competitors, went into his (identity is protected but has been identified as a male) local PC and tweeted about the underwhelming selection. The Tweet wasn’t even all that bad, it read:

A communications representative behind the PC brand took it upon herself to email a random list of said customer’s company’s executives citing the customer, their employee, should receive disciplinary action against him for the “destructive” tweet. Read the rest of this entry »

September 21, 2010

The internet culture allows for the controlled illusion of intimacy

— IFC’s review on the movie Catfish


September 17, 2010

Thanks to everyone who voted, spread word, and put up with my incessant requests for votes.

I’ve made it to TOP THREE in the Virgin America Toronto Provocateur contest — all thanks to you and your support. What comes next? In person interviews. All the details have yet to be shared, but I will fill you in as soon as I know!


Serial Killers, Human Flesh Search Engines and 4Chan The Avengers

September 3, 2010

Dissecting The Internet’s Lynching Culture

Warning: highly opinionated and may be offensive to most readers.

I watch a lot of videos online. Internet memes are my guilty pleasure. I’m addicted to 4chan even though I don’t completely understand how to use it. I love dogs, especially my bichon.

I’m also constantly surprised by people’s stupidity. Read the rest of this entry »

Some Not-So-Subtle Love For You!

September 3, 2010

The Hoff says thank you.

I just wanted to throw out some serious love and appreciation to everyone who’s been a huge support this past month. Read the rest of this entry »