Posts Tagged ‘Price Chopper communications fail’

Twitter Brand Bully Bounty Hunters

September 27, 2010

See no evil, hear no evil, tweet no evil.

I’ve been sitting on this post since last week but found myself too busy to stomp it out. Unfortunately/fortunately, my body is demanding rest with this disgusting cold that’s going around… So, here’s the post.

Last week I came across an interesting blog post about a Price Chopper (PC) communications fail that made its way into various news sources.

Essentially, a regular shopper with no professional affiliation to Price Chopper or its competitors, went into his (identity is protected but has been identified as a male) local PC and tweeted about the underwhelming selection. The Tweet wasn’t even all that bad, it read:

A communications representative behind the PC brand took it upon herself to email a random list of said customer’s company’s executives citing the customer, their employee, should receive disciplinary action against him for the “destructive” tweet. Read the rest of this entry »