Posts Tagged ‘Making Customers Attack’

Worth Reading: Making Customers Attack

October 6, 2010

Mitch Joel just wrote an interesting blog post that I think is really worth reading: Making Customers Attack

I recently wrote a post called Twitter Brand Bounty Hunters about how people should respond to brand bullying and negative comments — if at all, with a Price Chopper communication fail as the example. Mitch Joel’s article is quite relevant to that and touches upon the new discussion we should be having: whether to respond to negative comments on social media channels at all. Read the rest of this entry »