Posts Tagged ‘social media’

Worth Reading: Making Customers Attack

October 6, 2010

Mitch Joel just wrote an interesting blog post that I think is really worth reading: Making Customers Attack

I recently wrote a post called Twitter Brand Bounty Hunters about how people should respond to brand bullying and negative comments — if at all, with a Price Chopper communication fail as the example. Mitch Joel’s article is quite relevant to that and touches upon the new discussion we should be having: whether to respond to negative comments on social media channels at all. Read the rest of this entry »


Twitter Brand Bully Bounty Hunters

September 27, 2010

See no evil, hear no evil, tweet no evil.

I’ve been sitting on this post since last week but found myself too busy to stomp it out. Unfortunately/fortunately, my body is demanding rest with this disgusting cold that’s going around… So, here’s the post.

Last week I came across an interesting blog post about a Price Chopper (PC) communications fail that made its way into various news sources.

Essentially, a regular shopper with no professional affiliation to Price Chopper or its competitors, went into his (identity is protected but has been identified as a male) local PC and tweeted about the underwhelming selection. The Tweet wasn’t even all that bad, it read:

A communications representative behind the PC brand took it upon herself to email a random list of said customer’s company’s executives citing the customer, their employee, should receive disciplinary action against him for the “destructive” tweet. Read the rest of this entry »

UNmarketing’s Online Marketing New Rules Of Engagement. Stop Marketing. Start Engaging.

June 10, 2010

Last week in Toronto was the awesomesauce UNmarketing Event Hosted by The Biz Media to launch Scott’s new book “UnMarketing: Stop Marketing. Start Engaging.” (Hardcover)

Presale now on amazon, to be released September 7, 2010

I’ve got pics and video to share, so keep reading!

Here’s a taste of UNmarketing in action.

We had a lot of fun, here’s proof.

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Join the UNcult and buy the book!

SocMed Stats

May 10, 2010

Please Don’t Take Me Out To The Ball Game

April 20, 2010

Everyone’s talking about the Blue Jays and what a shame it is that Toronto isn’t behind them… or in the stands.

I’m not a Jay’s fan. I’m not a baseball fan.
I am, however, a (relatively new) Raptors fan.

I see being a fan as making an emotional investment in a team/brand… So I would like to look at how, besides the sport itself, does one get invested in a team (the raps as my example). Also, because my life revolves around socmed, I will use it as an example and see what basic socmed lessons/theories to relate to this situation.

Hopefully, after analyzing these two aspects, we can have a better idea as to how the Jays can improve their fan base and ticket sales.

Read the rest of this entry »

Social Media and The Effects on Friendship

April 15, 2010

I’ve been chatting a lot lately with people about social media’s effect on friendship. I think our hyper-connectivity may be a major dilemma of our (rather, my) generation.

On one side, studies upon studies have shown the human brain cannot process these mass amounts of “friends” with whom we’ve developed these online relationships.

On the other, our hyper connectivity has contributed to larger and more diverse social networks, greater brain function and making us the greatest generation of networkers.

Personally, these social tools have been the source of jobs, friends, roommates, lovers and even bitter battles. I’ve been able to leverage them to get free shit like tickets to events and, most recently, an iPod touch. I’ve been able to meet cool people on random trips and stay close with them for years after – all thanks to these social media tools.

As an online relationship connoisseur, here’s how I address some of the concerns I hear about.

Read the rest of this entry »

What Makes You So “Special”?

March 9, 2010

Saul Colt, The Smartest Man In The World, posed an interesting question on his blog today: What makes you so special on Social Media besides being “early”?

If you haven’t read it – I definitely suggest you do. There were many different angles I wanted to respond with… Like the fact that those self-proclaimed experts sometimes annoy me too… and really, anyone interesting and engaged can gain a following/community/network…

Instead, I was reminded of a little quote by a Mr. Dave Coleman on respecting the past in order to make something better in the future. Yes, his quote was in reference to our generation but the lesson is still the same. #davecolemanfangirl

Read the rest of this entry »

Memes, Addictions, Offensive Humor, and Delicious Bookmarks Du Jour

December 23, 2009

While trolling the internet for some sort of mathematical equation/scientific breakdown/secret weapon to successful viral internet success, I began searching memes. What are memes? In my words, some muttering about cult-ish internet popularity (..?). Luckily, describes it better: “an on-running internet joke that can start anywhere: a news story, a picture, a video or even a celebrity’s fashion choice.”

This search for world domination via internet also lead me to discover and its infamous /b/ forum: utterly offensive, yet strangely captivating and deliciously hilarious (if you’re sick like me). This forum is apparently the launching pad for most popular memes, as most memes started there. The forum’s millions of viewers (with equally sick senses of humor) are applauded for turning random funny stuff into internet sensations.

Some of my fave memes this past year (some older and just discovered this past year) include the following:

1) Balloon Boy… and more than Balloon Boy? this parody.

2) Three Wolves Moon
I hadn’t heard of this one until Dwight wore it in an episode of the office. The best part of it is the amazing satirical comments on like “Pros: Fits my girthy frame, has wolves on it, attracts women. Cons: Only 3 wolves (could probably use a few more on the ‘guns’), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.”

3) Chuck Norris
The hilarious site Chuck Norris Facts teaches valuable lessons, like: “There is no ‘ctrl’ button on Chuck Norris’s computer. Chuck Norris is always in control;” “Chuck Norris does not get frostbite. Chuck Norris bites frost;” and “When Chuck Norris falls in water, Chuck Norris doesn’t get wet. Water gets Chuck Norris.”

4) Rick Rolled
This apparently started as a way to play a trick on people: you’d be sent a link claiming to be one thing, and it would instead send you to the Rick Astley video, Never Gonna Give You Up. Rumor has it the song was chosen because it was considered the worst song ever… little did the creator know its the best song EVER! (am I the only lame one who loves this song??)

5) Imma let you finish
Unless you were hiding under a rock… imma let you finish, but has the best meme list…

6) Susan Boyle

Yeah, this video made still makes me cry.

Here are some of my fave Delicious bookmarks of the day.. If you want more, check out mine out
1. Current’s 09 top memes
2.Dipity’s 09 meme calendar
3. Mashable’s Top 09 meme list

Best In Social Media: Guy Kawasaki

December 21, 2009

If you know me or follow me on Twitter, you know that I despise those self-proclaimed social media “gurus” – you know the ones, publish one e-book and suddenly think they are the end-all-be-all. Or worse yet, the so-called experts who just last month were asking what an RSS feed was. There are, however, a handful of people I put into the guru category simply because thay are the real deal. I’ve had a lot of friends ask me recently who’s more than smoke and mirrors?

So, I present to you a (what will become) series called Best In Social Media (BISM) and today features Guy Kawasaki. I love his blog, which is mainly rich in resource links to other articles definitely worth checking out.

Who else would you say is BISM?